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UVM wanted to boost their sales and challenge their traditional push sales strategy as it seemed to have reached a stagnant point, so they reached out to Uncommon to help redesign the way they approached their clients for continuing education.
Uncommon, as a strategic design agency with expertise understanding people and businesses, was able to identify the real key stakeholders that encourage others to continue their professional development. Then, we devised a strategy to attract these influencers by using UVM’s existing valuable assets.
After a full 12-week project, we uncovered companies and stakeholders’ needs that enabled us to design a brand new go-to-market strategy for UVM. This new sales approach was then prototyped with sample materials and tools being used by salespeople within companies. After a few iterations, UVM started implementing these tools in a pilot program. The new sales approach would then be reported to have boosted the number of interested prospects by 40%.