We design businesses that matter

We are a strategic partner for change leaders.

Intro

We use design strategy to impact the world. We work with organizations to achieve their goals through the design of solutions that help people live with greater equity, wellbeing and sustainability. These are some of our most recent projects in diverse industries:

Retail+

AMWAY // CHEDRAUI //
GRUPO ROGA // SMARTFIT MEXICO

The retail industry has to cope with continuous change in consumer lifestyle trends, and also with the way people change how they research, buy and use products. The retail industry in Mexico has thrived despite some recent economic events like the currency devaluation. The access to credit facilities offered by some retailers contributes to the prosperity of the industry. Also, many retailers have implemented strategies to propel e-commerce and,increasingly, Mexican consumers have started to consider it as a shopping option.

We’ve worked in:

  • Reshaping the brick and mortar shopping experience.
  • Designing a spinoff brand to attract younger clients.
  • Discovering opportunities to build features to enhance a shopping experience either physical or digital.
  • Defining and designing the MVP and roadmap for a digital platform for a supermarket chain.
Telecommunications+

TELCEL // INSTITUTO MEXICANO
DE TELECOMUNICACIONES //
TELECOM

The steady growing usage of mobile phones and the widespread adoption of internet based services has promoted the development of numerous innovation projects from different industries that want to capitalize on these behaviors. In spite of governmental stimulus and regulations for telecom companies, this is a perfect moment to develop products that may represent leverage when clients choose their phone carrier.

We’ve worked in:

  • Designing different value propositions of a digital wallet for different user segments with specific needs.
  • Strategies to convert people who use apps as a source of information into people who pay within them.
  • Designing touchpoints to enhance the migration of mobile numbers from one company to another, in response to a recent number portability regulation.
  • Helping a leading Argentinian Telco organization develop their approach to innovation and customer experience through organizational design.
READ THE CASE STUDY+
Financial services+

VISA // GRUPO BURSÁTIL
MEXICANO (PIGGO) // HIPOS.COM //
FUNDACIÓN DONDÉ // BANKABLE
FRONTIER ASSOCIATES // BBVA
FRANCÉS // BBVA BANCOMER //
BANCO DE MÉXICO

Due to the development of digital technologies and change in regulations worldwide, the financial services industry has recently been one of the most disrupted. Financial institutions are starting to embrace change and understand the need to transform the way they engage with their customers. Also, they are propelling the urge to take into consideration real consumer needs when improving existing products and services or developing new ones. Moreover, low financial inclusion is an issue in Latin America that still needs to be addressed and represents great opportunities not only for financial institutions but also for startups.

We’ve worked in:

  • Gathering insights into people’s experiences with different payment methods and day-to-day expenses.
  • Designing platform concepts to promote the sustained use of credit cards for a specific client’s segment.
  • Designing concepts and strategies to boost the use of debit cards over the use of cash.
  • Redesigning the value proposition of an investing platform for millennials.
  • Designing systems that enhance the experience of using passwords in different banking channels.
  • Redesigning pawn shop branch offices based on client’s needs.
READ THE CASE STUDY+
Food and Beverage+

BIMBO // COCA COLA MÉXICO

In an era of over informed consumers, companies have to rapidly adjust to the spread of sophisticated purchase behavior, decrease of loyalty towards brands, changes in government regulations and the ceaseless search for convenience and health oriented practices. Producers are striving to keep existing consumers and attract new ones; to achieve this, they now look into a more human centered approach to gather insights and identify opportunities to envision new offerings.

We’ve worked in:

  • Designing new consumption moments. Tactics to increase the frequency of purchase of certain products.
  • Designing nudges to influence the buyer decision process before the purchase of some goods.
  • Designing future scenarios for products and services.
  • Designing new product concepts to satisfy consumer emerging needs and strengthen the relationship between brands and consumers.
  • Identifying business opportunities for new groups of consumers and new consumption moments.
  • Redesigning one of the main assets in convenience stores for a brand.
READ THE CASE STUDY+
Education+

LAUREATE // UNIVERSITIES (UVM & UNITEC) // UNIVERSITAT OBERTA DE CATALUNYA (UOC)

The education sector is feeling the constant pressure of consumer demands and time limitations. Educative services risk considering their users as economic goals, as people’s attitude towards learning is shifting. Organisations must embrace technology and consumer behavior change either to lead or adapt and to offer value to people.

We’ve worked in:

  • Understanding consumers’ pains and needs and matching them with an organization’s assets to deliver value through salespeople.
  • Prototyping methods and tools that empower salespeople and enable them to reach out to decision makers within organizations.
  • Designing strategies to entail the corporate and academic sector.
  • Analysis and recommendations of the use of new technologies and tools to transform online education.
  • Identifying opportunities to design value propositions for digital products that increase motivation and enhance the online learning experience.
  • Designing gamification concepts in online learning processes to promote interaction between peers.
READ THE CASE STUDY+
CDMX
MAD
Bs.As.