FYI March 2026 — We didn't see trends. We saw symptoms.
March left no trends. It left diagnoses. Brands keep talking about innovation. The consumer is already in another conversation.
Diagnosis 01: Anti-aesthetic as status
Dressing "badly," intentionally, is cultural belonging. It's anti-status turned into the new status.
Diagnosis 02: The battle for the decision
Before: you chose, you bought. Now: an algorithm pre-decides and you confirm.
Diagnosis 03: Food as a body hack
Food stopped being pleasure or nutrition. Now it's metabolic infrastructure.
Diagnosis 04: Health as interface
Health is becoming a continuous, data-mediated relationship with your body.
Diagnosis 05: Consumption as micro-therapy
We're not buying more. We're buying to hold ourselves together.