BNP Paribas Cardif — Co-creating the ideal insurance experience
BNP Paribas Cardif · Insurance · LATAM · Customer Experience · Innovation Factory
The challenge
Identify needs, expectations and tension points in extended warranty and home insurance.
The approach
Co-creation of action plans to design the ideal experience and for the internal team to adopt agile prototyping.
The result
Internal capability to iterate the experience without depending on external consultants.
Related service
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Does your customer live an experience or a fragmentation?
If every area sees its stage and nobody sees the full journey, let's start by mapping it together.