Scotiabank — A credit card built for young people
Scotiabank · Banking · Youth products · Mexico · Customer Experience · Innovation Factory + Patterns
The challenge
Design a credit card for young people who don't trust banks.
The approach
Personalized, simple, transparent and trustworthy omnichannel experience, with a communication strategy based on influencers and public reviews.
The result
Product and narrative aligned to the reality of the youth segment.
Related service
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Does your customer live an experience or a fragmentation?
If every area sees its stage and nobody sees the full journey, let's start by mapping it together.