Fundación Coca-Cola — 20-year impact model
Fundación Coca-Cola · Corporate foundation · Social impact · Mexico · Strategy · Strategic Focus
The challenge
Rethink the foundation's impact and revenue model with a 20-year horizon, not a budget cycle.
The approach
Complete redesign of the model: purpose, values, vision, mission, allies and communication strategy, articulated into a new institutional proposition.
The result
An institutional proposition with a two-decade horizon and full architecture to sustain it.
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