Viesgo — Three bets in electric mobility
Viesgo · Energy · Electric mobility · Spain · Strategy · Strategic Focus
The challenge
Market signals were clear: electric motors were going to reach relevant share. Viesgo, a Spanish utility in transition, needed to decide how to position itself in electric mobility without a clear value proposition or a map of a forming competitor landscape.
The approach
We triangulated intelligence from three simultaneous fronts: forces of change in the market, active ecosystem experts and the real tensions of the end user. We designed three differentiated business models: two B2C focused on relieving consumer tensions and one B2B for corporate fleet electrification, each with its development roadmap, launch plan and evolution strategy.
The result
Viesgo entered electric mobility with three different bets, not a generic promise. Each model responded to a real validated tension. The business stopped being a slide announcement and became an operable portfolio with a launch sequence.
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