Bernardo Torres
Founder & Executive Creative Strategy Director, Uncommon Business.
Bernardo Torres founded Uncommon in 2014 in Mexico City. He leads the firm's creative strategy: the way Uncommon turns cultural intelligence, human behavior and technology into business decisions.
Experience
Over a decade of strategy and innovation work with corporations, startups and ventures across Mexico, Spain and Latin America, in sectors such as banking and insurance, FMCG, retail, automotive and energy. He writes about strategy, innovation and artificial intelligence; speaks at events, advises boards and publishes monthly on his Substack.
Areas of expertise
- Business strategy and executive prioritization.
- Innovation: from cultural signal to validated concept.
- Cultural intelligence and emerging behavior analysis.
- AI applied to decision and execution (CAIOS).
- Customer experience and go-to-market.
His role at Uncommon
As founder of Uncommon and Executive Creative Strategy Director, Bernardo sets the strategic judgment of every project and the firm's method (The Uncommon OS). Working directly with Bernardo is a personal advisory format; hiring a project with Uncommon activates the full multidisciplinary team and the firm's operating system. Learn more at About us.