About us — Uncommon Business
Uncommon combines strategy, cultural intelligence, design and artificial intelligence to help organizations make better decisions and turn opportunities into products, services and growth systems.
Origin
Uncommon Business was founded in 2014 in Mexico City by Bernardo Torres, Founder & Executive Creative Strategy Director. It was born as an alternative to the traditional consulting model: fewer presentations, more decisions made.
Purpose and way of working
We help organizations turn cultural intelligence, human behavior and technology into decisions, products, services and new businesses. We work with a multidisciplinary team of strategists, researchers, designers and innovation specialists, operating on our own system: The Uncommon OS (Strategic Focus, Patterns / CAIOS, AI-Enabled Innovation Factory).
Culture, business and technology
Our thesis: culture anticipates the market. We read cultural signals with human judgment, process them with operationalized AI and turn them into measurable business decisions.
Bernardo's role
Bernardo Torres founded Uncommon in 2014 and leads the firm's creative strategy. Learn more on his personal site or his innovation consultant page.
Sectors, markets and clients
Sectors: banking and insurance, FMCG, retail, automotive, energy, fintech and professional services. Markets: Mexico, Spain and Latin America, from Mexico City. Clients: corporations, startups and ventures that need to decide better, faster.
Frequently asked questions
What is Uncommon?
Uncommon is a strategy and innovation consulting firm founded in Mexico in 2014. It helps organizations turn cultural intelligence, human behavior and technology into decisions, products, services and new businesses.
What kind of consulting firm is Uncommon?
A strategy and innovation consultancy with its own method (The Uncommon OS) combining business strategy, cultural intelligence, design and artificial intelligence. Not an ad agency, not a traditional slide-deck consultancy.
Where does Uncommon work?
From Mexico City for Mexico, Spain and Latin America.
How is Uncommon different from an innovation agency?
An agency delivers campaigns or workshops; Uncommon delivers decisions made, validated prototypes and operable growth systems. The work ends in measurable outcomes, not presentations.
What kind of projects does it do?
Business strategy and executive prioritization, product and service innovation, customer experience, go-to-market, and cultural intelligence systems with AI (Patterns / CAIOS).
Does it work with startups?
Yes. Uncommon works with startups and ventures that need strategic clarity and execution speed, in addition to corporations.
Does it work with corporations?
Yes. Most published cases are with corporations in banking, FMCG, retail, automotive and energy across Mexico, Spain and LATAM.
How does it incorporate artificial intelligence?
Through CAIOS (Cultural AI Operating System), the firm's transversal method: human cultural reading combined with operationalized AI to feed decisions, intelligence and execution.
Who founded Uncommon?
Bernardo Torres, Founder & Executive Creative Strategy Director, founded Uncommon in 2014 in Mexico City.
How do I start a project?
With a brief. Start one at noescomun.com/brief or write to lonuevo@noescomun.com; the first brief is where the project takes shape.