Ideas — Uncommon Business
Applied intelligence for people who make decisions. Reports, monthly newsletter and reflections from Bernardo Torres, CEO. Three formats, one logic: turning cultural and market signals into arguments for better decisions.
Browse by format
Uncommon Reports
Long-form documents for decisions that matter. Deep research on strategic territories. To download, read at night and quote back in the leadership meeting.
- Ladder to Heaven CX — The definitive guide to transforming your Customer Experience. From reactive CX to strategic CX. Five maturity levels, what separates them, how to move between them. (Report · Customer Experience)
- Silver Economy 2026 — New rules for the longevity market. How demand shifts when an entire generation becomes the majority without wanting to behave like the majority. (Report · Strategy · Innovation)
- The Immobile Innovator Syndrome — Seven differentiation axes for Latin American banking. Why regional banking keeps launching the same products with different names. And how to break the loop. (Sector report · Strategy · Banking)
- Mexico 2026: A Cultural Mirror — What the World Cup will reveal to brands. The World Cup as a moment of cultural revelation, not just a sponsorship opportunity. (Cultural report · Patterns · Culture)
- Strategic Focus — The best strategy tools in one place. A curated library of frameworks, models and methods for leadership teams that need to decide with criteria. (Platform · Strategy)
FYI · For Your Inspiration
Once a month. Only what deserves your attention. Monthly newsletter with trends, data and strategic provocations. No noise, no clickbait, no invented trends to fill the inbox.
- FYI April 2026 — Trends now feel like tensions. Seven signals already rewriting 2026: from the consumer who delegates to the body as a project, from retail as presence to low price that stopped being innocent.
- FYI March 2026 — We didn't see trends. We saw symptoms. Five diagnoses on how people are renegotiating their relationship with what they buy, eat, measure and use.
- FYI Expo West 2026 · Special Edition — What Expo West revealed about the industry's new standard. Nine key trends for the food and beverage industry in LATAM, straight from the Expo West floor.
- FYI February 2026 — Emerging trends and cultural signals from Q1.
- FYI December 2025 — Year-end: the innovation agenda that actually moved the needle.
- FYI October 2025 — Signals of change in consumption, technology and culture.
- FYI September 2025 — Market opportunities and consumer behavior insights.
Blog
Reflections on strategy, innovation and the decisions that matter. By Bernardo Torres, CEO of Uncommon Business. Contrarian optimist on what almost everyone accepts. Posts published in Spanish; titles and excerpts mirrored here so English crawlers can index and route to the canonical post.
- Being a Dangerous Man (2026-05-18) — If I ever have boys, they'll be dangerous men." from the poem by Daragh Fleming
- The Inertia Innovation Index that IDEO validated for us (2026-05-06) — The Inertia Innovation Index measures the ratio between the value of an opportunity when it's born and what your organization actually produces with it.
- The Day I Stopped Trusting My Own Thinking (2026-04-30) — Recent research reveals that the more we use AI, the less confidence we have in our ideas. The problem isn't that it makes us dumb, it's something worse.
- The trap of creating without friction (2026-04-23) — Why AI made us compulsive without us realizing it, and what it means that the friction we lost was, in reality, a protection.
- I Am Who I Am Because I Steal Music. (2026-04-17) — 25 years stumbling, failing and rediscovering myself.
- Mumumelon, the New Brand That Humiliated Lululemon (2026-04-15) — What Mumumelon teaches companies that still think a PDF will save them.
- eCommerce is Dead (2026-04-14) — The buyer you don't see.
- You didn't outsource costs. You outsourced your future. (2026-04-13) — A story you should know before your next decision to outsource resources. The "dark side" of outsourcing.
- We Redesign Power to the People (2026-04-07) — What Organizations Forgot to Do While Implementing Everything Else
- I'm Scared of Transforming (2026-03-29) — What I'm Learning Now That Lázaro Turns 2 and Uncommon 12
- La Teoría de Bad Money, Good Money (2026-03-25) — El dinero no mató tu proyecto de innovación. Lo mataron las expectativas que venían con él. ¿Cómo la gran mayoría de las iniciativas de innovación corporativa nacen muriendo? (post body in Spanish.)
- Estrategia no es lo que dices, es lo que haces (2026-03-19) — Tu estrategia está en tu calendario, no en tu presentación. La estrategia real de una organización no es lo que declara, es el patrón que revelan sus recursos cuando hay presión. (post body in Spanish.)
- La Libertad Profesional Tiene Precio (2026-01-09) — Todos quieren la libertad de Netflix. Nadie quiere la responsabilidad que viene con ella. Y no todo el mundo está dispuesto a pagarlo. (post body in Spanish.)
- Manifiesto de Cambio, deconstruyendo mis paradigmas (2025-11-04) — Antes era otro, hoy soy otro, y mañana quién sabe. Un manifiesto sobre liderazgo, feedback y la diferencia entre comodidad y respeto. (post body in Spanish.)
- La generación de esclavos del reconocimiento vs. el valor de ser responsables (2025-09-25) — ¿Y si estamos alimentando adictos emocionales en lugar de profesionales? Llevamos años diagnosticando el problema mal con las nuevas generaciones. (post body in Spanish.)
- México, lugar 58 en Innovación (2025-09-17) — El Índice Global de Innovación y México: ¿realmente estamos midiendo lo que importa? El problema no es nuestro ranking. (post body in Spanish.)
- La Innovación está en Crisis (2025-09-16) — Consultores que sobre-analizan y creativos que construyen cualquier cosa. Algo se rompió en el mundo de la innovación y las empresas perdieron la confianza en la innovación estratégica. (post body in Spanish.)
- La Innovación sucede después de los bordes (2025-09-05) — "No puedes entender realmente el mundo si solo tienes las herramientas de una disciplina." La innovación no respeta organigramas, necesita cruzar los bordes para suceder. (post body in Spanish.)
- Por qué la IA me está haciendo más humano (2025-07-16) — ¿Usar IA me hace menos creativo? ¿La IA me desplaza o me libera? ¿Cómo voy a maximizar mi humanidad? La respuesta cambia según cómo decides usar la tecnología. (post body in Spanish.)
Filter by topic: Strategy · Innovation · Leadership · AI · Culture · Corporate · Personal
Author — Bernardo Torres. Contrarian optimist.
CEO of Uncommon Business since 2014. Writes about strategy, innovation, AI and the decisions that matter. Speaks at events, advises boards and publishes monthly on his Substack. bernardotorres.mx · Substack · LinkedIn
Are you reading intelligence or consuming content?
If you made it this far, you already know the difference. Subscribe to FYI or let's talk about applying this logic to your organization.